Heidi Egger

Heidi Egger

Principal Designer (Cx) @ SiteMinder

About Heidi Egger

Heidi Egger is a Principal Designer (CX) currently working at SiteMinder in Melbourne, Australia. She has extensive experience in design and production across various industries, having held roles in companies such as Kavaleer Productions, Australian Broadcasting Corporation, and Commonwealth Bank.

Current Role at SiteMinder

Heidi Egger serves as the Principal Designer (CX) at SiteMinder, a position she has held since 2022 in Melbourne, Victoria, Australia. In this role, she focuses on enhancing customer experiences through design. Prior to this, she was the Head of Design at SiteMinder from 2020 to 2022, where she led design initiatives and managed creative teams.

Previous Experience in Design and Production

Heidi Egger has a diverse background in design and production, having worked in various roles across multiple organizations. She was a Senior Experience Designer at Commonwealth Bank from 2017 to 2018 and held the position of Product Design Lead at Spriggy for five months in 2018. Her experience also includes six years as a Senior UX/UI Designer at Marino Software from 2011 to 2017, and she worked as a Product Design Lead at SiteMinder in 2019.

Educational Background

Heidi Egger studied at the University of Wollongong, where she earned a Bachelor of Creative Arts (Media Arts) from 1993 to 1996. Her studies encompassed web design, graphic design, sound design, and video art. Additionally, she completed the altMBA program through Seth Godin's Akimbo Workshops in 2021, further enhancing her skills in design and leadership.

Early Career and Internships

Heidi Egger began her career in the media industry with roles at the Australian Broadcasting Corporation, where she worked as a Production Assistant from 1998 to 2000 and as PA to the Commissioning Editor for Documentaries from 1997 to 1998. She also gained experience as an Assistant Producer Intern (Digital) at Sesame Workshop for one month in 2009, contributing to projects for notable organizations.

Design Experience Across Industries

Heidi Egger has extensive experience designing for various industries, including hospitality, finance, education, and media. Her work spans three countries: Australia, Ireland, and the USA. She has contributed to projects for well-known organizations such as Sesame Street, New York Hall of Science, RTÉ TV, and Houghton Mifflin Harcourt.

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