Lu Wee Koh
About Lu Wee Koh
Lu Wee Koh is a Senior Product Manager at SiteMinder, where he has worked since 2022, focusing on enhancing guest relationships for hotels. He holds Bachelor's degrees in Commerce and Science, as well as a Master's degree in Management from the University of Sydney, and has over 13 years of experience in marketing and product management.
Work at SiteMinder
Lu Wee Koh has been serving as a Senior Product Manager at SiteMinder since 2022. In this role, he manages the Demand Plus product, which aims to assist mid to small hotels and accommodation providers in enhancing guest relationships through the promotion of direct bookings. His experience at SiteMinder builds on his extensive background in product management and marketing.
Education and Expertise
Lu Wee Koh holds multiple degrees from the University of Sydney. He earned a Bachelor's Degree in Commerce from 2004 to 2008, a Bachelor's Degree in Science from the same period, and a Master's Degree in Management from 2008 to 2009. His educational background complements his professional experience, particularly in understanding consumer behavior and psychology.
Background
Lu Wee Koh has over 13 years of experience in both B2B and B2C industries, covering all stages of the customer journey. His career includes various marketing and product management roles across several organizations. Prior to his current position, he worked at amaysim, Thomson Reuters, WooliesX, iiNet, and TransACT Communications, gaining a comprehensive understanding of digital and traditional marketing.
Previous Positions
Before joining SiteMinder, Lu Wee Koh held several significant roles. He was a Senior Acquisition Marketing Manager at amaysim from 2017 to 2019 and served as a Product Manager at amaysim from 2019 to 2021. His earlier roles included Marketing Coordinator and Senior Marketing Executive at Thomson Reuters, as well as Campaign Executive at iiNet. These positions contributed to his expertise in product management and marketing.