Maël Hartl
About Maël Hartl
Maël Hartl is a Senior Manager Analytics & Strategy at SiteMinder in Sydney, Australia, where he has worked since 2021. He has a strong background in engineering and analytics, having held various roles in customer success and strategy across multiple countries.
Work at SiteMinder
Maël Hartl has been serving as the Senior Manager Analytics & Strategy at SiteMinder since 2021. In this role, he acts as the analytical right-hand to executives and senior leadership, including the COO, CSO, CCO, CPO, VPs, General Managers, and Directors. He co-defined the long-term vision for the Data & Machine Learning strategy and manages consulting engagements with third-party vendors. Prior to his current position, he worked as a Senior Analyst in Customer Success, Onboarding & Support for 11 months in 2020 and as the Customer Insights & Strategy Manager for 11 months in 2021, both roles contributing to his expertise in analytics and strategy.
Education and Expertise
Maël Hartl holds multiple degrees in engineering and business. He earned a Master of Engineering (M.Eng.) in Mechanical Engineering from Université catholique de Louvain from 2010 to 2012, following a Bachelor of Engineering (B.Eng.) in the same field from 2007 to 2010. He also completed a Master of Science (M.Sc.) in International Business at Maastricht University in 2014. Additionally, he participated in a One Year Exchange Program at Karlsruhe Institute of Technology (KIT) in 2010-2011. His educational background provides a strong foundation for his analytical and strategic roles.
Previous Work Experience
Before joining SiteMinder, Maël Hartl worked at Accenture as a Management Consultant from 2014 to 2016 in Brussels, Belgium. He then transitioned to Applied Predictive Technologies, where he served as Engagement Manager from 2017 to 2020 in Sydney, Australia. During his tenure at Applied Predictive Technologies, he developed a composable Data Platform that supports Customer 360, digital nurtures for lifecycle and lead generation, and automated strike systems for Customer success and Enterprise sales teams. His diverse experience across different roles and companies has contributed to his expertise in analytics and strategy.
Leadership and Team Management
In his current role at SiteMinder, Maël Hartl has built and led an analytics team operating across Australia and Thailand. This team reports directly to the Chief Strategy Officer, highlighting his leadership capabilities in managing cross-regional teams. He serves as the internal custodian or co-owner for the analytics stack, engaging with third-party sales teams on new SaaS proof of concepts. His leadership in analytics and strategy positions him as a key figure in driving data-driven decision-making within the organization.