Marta Catalá

Marta Catalá

Customer Onboarding Specialist @ SiteMinder

About Marta Catalá

Marta Catalá is a Customer Onboarding Specialist with extensive experience in the technology sector, particularly in the hotel industry's guest acquisition platform. She has worked in various roles, including event planning and marketing support, and has a strong educational background in marketing and public relations.

Work at SiteMinder

Marta Catalá has been employed at SiteMinder as a Customer Onboarding Specialist since 2019. In this role, she collaborates with various departments, including Sales, Key Account Management, and Product Specialists, to improve customer onboarding processes. Her responsibilities include identifying training needs and providing coaching for SiteMinder's platforms. This position allows her to leverage her expertise in the technology sector, particularly within the hotel industry's guest acquisition platform.

Education and Expertise

Marta Catalá has a diverse educational background. She studied at Oak House British School, where she completed IGCSE Cambridge, achieving qualifications in Sociology, English Literature, English Language, and Art in 2011. She then pursued a degree in Relaciones públicas, publicidad y comunicación aplicada at Universitat Ramon Llull from 2009 to 2013. Additionally, she obtained a Master's degree in Marketing from EAE Business School between 2014 and 2016. She also holds a Customer Service Degree from Galway Business School, completed in 2012, and a Certificado in Community Management from Centre d'Estudis Politècnics in 2016.

Background in Event Planning and Marketing

Before joining SiteMinder, Marta Catalá gained experience in various roles within the marketing and event planning sectors. She worked as an Event Planner & Sponsorships at BAXI for seven months in 2019. Prior to that, she served as a Marketing Support Specialist at Acer for nine months in 2018. Her experience also includes a role as a Logistics Manager and Marketing Assistant at Space Ibiza, where she worked from 2012 to 2014. In 2016, she was a Project Manager at Chequemotiva for five months.

Skills in Performance Management

Marta Catalá possesses strong skills in conducting performance reviews and team meetings. She evaluates individual performance and keeps team members informed about best practices. Her ability to identify training needs and provide coaching is essential in her current role at SiteMinder, where she focuses on enhancing customer onboarding and ensuring effective use of the company's platforms.

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