Michaela Ewen
About Michaela Ewen
Michaela Ewen is a Marketing Executive with over 12 years of international experience in e-commerce and digital marketing. She has a proven track record of increasing sales and visits significantly and has held various roles in companies across the UK, Europe, and the US.
Work at SiteMinder
Michaela Ewen has been employed as a Marketing Executive at SiteMinder since 2022. In this role, she contributes to the company's marketing strategies and initiatives. SiteMinder is known for its cloud-based technology solutions for the hospitality industry, enhancing the online presence and revenue generation for hotels and accommodations.
Previous Experience in E-Commerce and Digital Marketing
Prior to her current role, Michaela held several positions in e-commerce and digital marketing. She worked as the E-Commerce & Digital Marketing Manager for Trunki (Magmatic) from 2017 to 2020, overseeing operations in the UK, France, Germany, and the US. She also served as the E-Commerce Executive at MedicAnimal Ltd. from 2008 to 2011 and held various marketing roles at Bio-Medical Research Ltd., Oregon Scientific, and TaskRabbit.
Education and Expertise
Michaela Ewen has a strong educational background in philology, having studied at Universität Trier, where she earned a Master of Arts (MA) in English Philology, German Philology, and German as a Foreign Language. She also studied at Trinity College, Dublin, and Universidad de Santiago de Compostela, enhancing her multilingual capabilities. Her expertise includes managing digital marketing channels such as PPC, SEO, and CRM.
Achievements in Sales and Marketing
During her career, Michaela achieved notable results in sales and marketing metrics. She recorded a significant year-over-year increase in sales by 327% and visits by 261%. These accomplishments reflect her ability to drive growth and enhance online engagement through effective marketing strategies.
Multicultural and Multilingual Background
Michaela possesses a multicultural and multilingual background, with over 12 years of international experience in e-commerce and digital marketing across the UK, Europe, and the US. This diverse experience enables her to navigate various markets effectively and implement tailored marketing solutions.