Michelle Martin
About Michelle Martin
Michelle Martin serves as the E Commerce Marketing Manager for Little Hotelier at SiteMinder, a position she has held since 2021. With a background in marketing that includes roles at Helloworld Limited and Qantas Holidays, she brings over a decade of experience in the field.
Work at SiteMinder
Michelle Martin has been serving as the eCommerce Marketing Manager for Little Hotelier at SiteMinder since 2021. In this role, she focuses on enhancing the online presence and marketing strategies for the Little Hotelier brand. Her responsibilities include managing eCommerce initiatives and optimizing marketing efforts to drive growth in the hospitality sector.
Previous Experience in Marketing
Before joining SiteMinder, Michelle held various marketing roles across the travel and hospitality industries. She worked at Helloworld Limited as the Affiliate & Partnership Marketing Manager from 2014 to 2019. Prior to that, she was the Marketing Manager for Communications & Advertising at Qantas Holidays Limited from 2012 to 2014, and she also served as the Online Brand Manager at Qantas Holidays from 2009 to 2012.
Educational Background
Michelle Martin studied at the University of Technology Sydney, where she earned a Master's Degree in Marketing from 2011 to 2015. Earlier, she completed a Business Marketing Diploma at Meadowbank College of Tafe from 2007 to 2008. Her educational background provides a strong foundation for her career in marketing.
Career Development in the Travel Industry
Michelle's career in the travel industry includes significant roles at Qantas Holidays Limited and Trip.com. She worked as a Support Analyst at Qantas Holidays from 2007 to 2009, and later transitioned to marketing roles. At Trip.com, she served as the Marketing Manager for Digital & Affiliates - AU from 2019 to 2021, contributing to the company's digital marketing strategies.