Nicolaas Claassen
About Nicolaas Claassen
Nicolaas Claassen is a Business Development Manager at SiteMinder, where he utilizes Salesforce CRM to convert clients into paying customers and provides feedback for product improvements. He has a background in market research and e-commerce sales, with previous roles at Expedia Group and Gretmol.
Work at SiteMinder
Nicolaas Claassen has been serving as a Business Development Manager at SiteMinder since 2020. In this role, he focuses on transitioning clients to paying customers using Salesforce CRM. He manages key customer accounts, ensuring satisfaction and retention by acting as the primary contact for queries and issues. Claassen engages with partners and local industry groups to promote SiteMinder's products and brand, attending key functions and events to enhance visibility and outreach.
Previous Experience at Expedia Group
Before joining SiteMinder, Nicolaas Claassen worked at Expedia Group as a Market Research Associate for JET Africa from 2016 to 2019. During his three years in this role, based in Johannesburg, South Africa, he contributed to market research initiatives that informed business strategies and customer engagement approaches.
Experience at Gretmol
Nicolaas Claassen held the position of E-commerce Sales Development Associate at Gretmol for 10 months from 2019 to 2020 in Cape Town, South Africa. In this role, he focused on sales development within the e-commerce sector, contributing to the company's growth and customer acquisition efforts.
Education and Expertise
Nicolaas Claassen earned a Bachelor’s Degree in Economic Sciences from Stellenbosch University from 2011 to 2014. His educational background provides a solid foundation for his roles in business development and market research, equipping him with analytical skills and economic insights applicable in various business contexts.
Client Engagement and Feedback
In his current role at SiteMinder, Nicolaas Claassen actively provides client feedback to the Product Team. This engagement facilitates product reviews and improvements, ensuring that client needs and insights are integrated into the development process, thereby enhancing the overall product offering.