Samantha Campbell
About Samantha Campbell
Samantha Campbell is a Product Content Strategist based in Sydney, Australia, with extensive experience in digital content and UX writing. She has held various roles at notable companies including Optus, Vodafone, and Deltatre, demonstrating a strong commitment to storytelling and user experience in her work.
Current Role at SiteMinder
Samantha Campbell serves as a Product Content Strategist at SiteMinder, a role she has held since 2022. In this position, she focuses on creating and managing content that enhances the user experience. Her responsibilities include developing strategies that align content with product design, ensuring that messaging is clear and engaging for users.
Previous Experience at Optus
Samantha Campbell has held multiple roles at Optus. She worked as a Digital Content Executive for 8 months in 2017, followed by a position as Digital Content Manager from 2018 to 2019 for 7 months. In these roles, she contributed to the development and management of digital content strategies that supported the company's objectives.
Experience in UX Writing
Samantha has significant experience in UX writing, having worked as a Senior UX Copywriter at Vodafone for 2 months in 2021. Additionally, she served as Product Writing Lead - Video Experiences at Deltatre for 8 months in 2021. Her work emphasizes the importance of integrating copy into the product design process to enhance user engagement.
Background in Content Management
Samantha's background includes various content management roles. She was a Content Writer/Manager at ICEPAY from 2013 to 2016, and a Content Marketing Specialist at Blackdot for 1 year from 2016 to 2017. These positions allowed her to develop skills in content creation and strategy, furthering her expertise in the field.
Education and Passion for Storytelling
Samantha Campbell has a lifelong passion for storytelling and effective sentence construction. This passion informs her work as a UX Writer and Content Strategist, where she focuses on transforming complex ideas into simple, engaging narratives. She believes that well-crafted copy plays a crucial role in the product design journey.