Selina Zhang
About Selina Zhang
Selina Zhang is a Revenue Planning Manager at SiteMinder in Sydney, Australia, where she has worked since 2010. She holds a Bachelor's degree in Economic Law from Dalian Maritime University and a Master's degree in Professional Accounting from UNSW.
Work at SiteMinder
Selina Zhang has held the position of Revenue Planning Manager at SiteMinder since 2010, accumulating 14 years of experience in this role. Based in Sydney, Australia, she has been instrumental in various initiatives that enhance the company's revenue strategies. Her responsibilities include managing pricing models and executing projects that align with the company's financial objectives. Notably, she successfully managed a billing system migration project for 15,000 customers, showcasing her ability to lead cross-departmental efforts.
Education and Expertise
Selina Zhang completed her Bachelor’s degree in Economic Law at Dalian Maritime University from 1997 to 2001. She furthered her education by obtaining a Master’s degree in Professional Accounting from the University of New South Wales in 2003. Additionally, she achieved Chartered Accountant status from Chartered Accountants Australia and New Zealand between 2007 and 2009. This educational background provides her with a strong foundation in both legal and financial principles, enhancing her expertise in revenue planning.
Previous Employment at BDO
Before joining SiteMinder, Selina Zhang worked at BDO in Australia as a Senior Auditor from 2006 to 2010. In this role, she gained valuable experience in auditing practices and financial assessments. Her tenure at BDO contributed to her understanding of financial operations, which she later applied in her revenue planning role at SiteMinder.
Achievements in Revenue Planning
Throughout her career, Selina Zhang has made significant contributions to revenue planning at SiteMinder. She developed and implemented a new pricing model design that supports the company's competitive pricing strategy. Additionally, she executed a sales survey to gather feedback, which led to the establishment of regional sales discount approval levels aimed at enhancing new customer acquisition. Her initiatives have also included introducing pricing and value levers to the customer success team, which improved customer retention rates.
Skills in Pricing Strategy
Selina Zhang has demonstrated strong skills in pricing strategy and execution. She played a key role in implementing a global pricing change for new customers, showcasing her ability to navigate complex pricing structures. Her expertise in this area has been vital in aligning SiteMinder's pricing strategies with market demands and customer needs.