Sophie Down
About Sophie Down
Sophie Down is an Advertising Director with over nine years of experience in digital marketing, specializing in paid media for both B2B and B2C companies. She has held various roles in notable companies and is also a published author focusing on mental health poetry.
Current Role at Sitruna - Amazon Experts
Sophie Down serves as the Advertising Director at Sitruna - Amazon Experts since 2023. In this role, she leads a team of PPC specialists and focuses on driving revenue and brand awareness for international companies. Her expertise in digital marketing and paid media enables her to stay updated on the latest digital and social trends, which is crucial for optimizing advertising strategies.
Previous Experience in Digital Marketing
Sophie Down has over 9 years of experience in digital marketing, having held various positions in notable companies. She founded Runner Bean Marketing, where she worked from 2016 to 2020. Following that, she served as a Paid Media Account Manager at Clear Ads Ltd from 2020 to 2022, and as Marketplace Advertising Manager at Tambo from 2022 to 2023. Additionally, she worked as Marketing Director at Devon Whole Foods and as Marketing Manager at Air Marketing Group Ltd.
Educational Background
Sophie Down studied Business Management Studies at North Devon College, earning a National Diploma from 2007 to 2009. She then pursued a Certificate of Higher Education in Accounting and Financial Management at the University of Gloucestershire from 2009 to 2010. Later, she attended the University of Wales, Cardiff, where she studied Business, Management, and Marketing from 2012 to 2014.
Achievements in Revenue Generation
Throughout her career, Sophie Down has generated millions in revenue for global brands. Her extensive experience across paid, owned, and earned media channels has equipped her with the skills necessary to drive significant financial outcomes for both B2B and B2C companies.
Passion for Wellbeing and Mental Health
Sophie Down is passionate about wellbeing and mental health, both personally and professionally. She has published three books of poetry focused on mental health, demonstrating her commitment to the subject. Outside of her professional life, she enjoys running, working out, and writing poetry, reflecting her dedication to maintaining a balanced lifestyle.