Yue He
About Yue He
Yue He serves as the Director of Product Management at Sketchbox in Canada, leveraging his CPA and CMA certifications to enhance financial management and product strategies. With extensive experience in product management and marketing at companies such as Rogers Communications and Microsoft, he excels in negotiation and partnership management.
Work at Sketchbox
Yue He has been serving as the Director of Product Management at Sketchbox since 2022. In this role, she is responsible for overseeing product strategy and management, focusing on delivering innovative solutions that meet market demands. Her leadership has contributed to the company's growth and the successful execution of product initiatives.
Previous Experience at Rogers Communications
Prior to her current role, Yue He worked at Rogers Communications for four years. She held two positions: Manager of Video & Subscription Products from 2013 to 2017 and Senior Manager of Video & Subscription Products from 2017 to 2019. In these roles, she focused on product management and strategy, enhancing the company's offerings in the video and subscription markets.
Career at Microsoft
Yue He spent several years at Microsoft, where she held multiple positions from 2006 to 2012. She began as a Business Planning and Market Intelligence Associate, then progressed to Product Marketing Manager, and later became a Business Manager. Her experience at Microsoft provided her with a solid foundation in product management and marketing within the technology sector.
Educational Background and Certifications
Yue He holds an Honours Bachelor of Business Administration (BBA) from Wilfrid Laurier University, which she completed from 2003 to 2007. She also pursued further education at the Society of Management Accountants - Ontario, achieving the Certified Management Accountant (CMA) designation from 2007 to 2009. Additionally, she holds a Certified Public Accountant (CPA) certification, underscoring her expertise in accounting and financial management.
Skills and Expertise
Yue He possesses strong skills in negotiation and partnership management, consistently delivering results on target and within deadlines. She has a proven ability to synthesize data into actionable programs and influence stakeholders at various levels. Her customer-focused approach in marketing consumer technology products enhances her effectiveness in product management.