Anna Muccio
About Anna Muccio
Anna Muccio serves as the Head of Content Marketing & Operations at Sketchy, where she has worked since 2022. With extensive experience in video production and marketing, she has held leadership roles at American Express, JPMorgan Chase & Co., and MTV, among others.
Current Role at Sketchy
Anna Muccio serves as the Head of Content Marketing & Operations at Sketchy since 2022. In this remote position, she oversees the content marketing strategy and operations, focusing on enhancing the company's digital presence and engagement. Her leadership in content initiatives aims to drive growth and improve audience interaction across various platforms.
Previous Experience at American Express
Prior to her current role, Anna Muccio worked at American Express for six years, from 2013 to 2019. She held the position of Executive Producer and Head of Video within the OnBrand in-house creative agency. Her responsibilities included managing video production and creative strategy, contributing to the brand's visual storytelling and marketing efforts.
Career at JPMorgan Chase & Co.
Anna Muccio was employed at JPMorgan Chase & Co. as Vice President and Global Head of Video from 2019 to 2021. In this role, she directed video content initiatives on a global scale, focusing on enhancing the company's communication and marketing strategies through visual media.
Educational Background
Anna Muccio studied at SUNY Brockport, where she earned a Bachelor of Science degree in Broadcasting. This educational background provided her with foundational knowledge and skills in media production and communication, which she has applied throughout her professional career.
Content Marketing Achievements
In her role at Sketchy, Anna Muccio has successfully created and executed a strategy for the company's TikTok presence, resulting in significant follower growth from 80 to over 4000 in eight weeks. She also led the editorial strategy for the YouTube channel revamp, making it the highest organic driver of new direct visitors to the website within six months. Additionally, she implemented a content production strategy that reduced contractor spending by over 15% in the first year.