Rachel Weinstein
About Rachel Weinstein
Rachel Weinstein is a Senior Demand Generation Manager at Sketchy, where she has worked since 2022. She holds a degree in Business, Organization, and Society, and Sociology from Franklin & Marshall College, and has previous experience in demand generation and marketing events at companies like Oracle and Fountain.
Work at Sketchy
Rachel Weinstein has been serving as the Senior Demand Generation Manager at Sketchy since 2022. In this role, she focuses on developing and executing strategies to drive demand and enhance the company's market presence. Her responsibilities include managing marketing campaigns, analyzing performance metrics, and collaborating with cross-functional teams to optimize lead generation efforts.
Education and Expertise
Rachel Weinstein studied at Franklin & Marshall College from 2012 to 2016, where she earned degrees in Business, Organization, and Society, as well as Sociology. This educational background provides her with a solid foundation in understanding organizational dynamics and consumer behavior, which she applies in her marketing roles.
Previous Work Experience
Before joining Sketchy, Rachel held various positions in marketing and demand generation. She worked at Fountain as a Demand Generation Manager from 2019 to 2022, where she was responsible for driving marketing initiatives. Prior to that, she was a Marketing Events Specialist at Oracle for 11 months in 2018-2019. Her career also includes experience as a Relationship Manager at Talener and as a Marketing Event Coordinator at goBalto, Inc., which was later acquired by Oracle.
Early Career Background
Rachel Weinstein began her career with an internship at the World Gold Council in 2012, where she gained initial exposure to operations within a corporate environment. She also worked as a Pro-Shop Operator at Nyack Field Club from 2013 to 2014, which contributed to her customer service skills and operational experience.