Jebadiah Utecht
About Jebadiah Utecht
Jebadiah Utecht serves as the Head of Performance Marketing at Skillz Inc., bringing extensive experience from his previous roles at Electronic Arts and Activision Blizzard. He specializes in integrating creative strategies with data-driven insights, having successfully contributed to the launch of major video game franchises.
Work at Skillz
Jebadiah Utecht currently serves as the Head of Performance Marketing at Skillz Inc., a role he has held since 2022. In this position, he focuses on developing and implementing marketing strategies that enhance performance metrics and drive user engagement. His leadership in performance marketing aims to align creative initiatives with data-driven insights, ensuring effective outreach and brand positioning.
Previous Experience at Electronic Arts
Jebadiah Utecht has extensive experience at Electronic Arts (EA), where he held multiple roles over several years. He worked as Lead Digital Strategist from 2016 to 2019, Director of Creative Services for EA Mobile from 2013 to 2015, and Associate Director of Creative Services for EA Mobile from 2012 to 2013. His tenure at EA included responsibilities such as managing creative teams and launching mobile and HD video games for major franchises like Star Wars and The Simpsons.
Experience at Activision Blizzard
From 2020 to 2022, Jebadiah Utecht worked as a Senior Creative Producer at Activision Blizzard in the Los Angeles Metropolitan Area. In this role, he contributed to the development and execution of creative strategies, leveraging his extensive background in project management and creative services to enhance the company's gaming portfolio.
Education and Expertise
Jebadiah Utecht earned a Bachelor of Arts (B.A.) degree in Writing, Printing, and Publishing from Emerson College, where he studied from 1992 to 1996. His educational background supports his expertise in creative services and performance marketing, enabling him to bridge the gap between creative concepts and data-driven strategies effectively.
Project Management and Leadership Skills
Jebadiah Utecht possesses strong operational expertise and a project management background. He has experience building and leading multi-disciplinary creative teams of up to 40 individuals, both domestically and offshore. His approach combines a start-up mentality with the structure of a global corporation, allowing for innovative solutions in marketing and creative development.