Matt Cannell
About Matt Cannell
Matt Cannell serves as the Senior Director of Growth and Demand Generation at Skydio, bringing extensive experience in marketing and demand generation from previous roles at notable companies such as Thermo Fisher Scientific, Salesforce, and Lytics.
Current Role at Skydio
Matt Cannell serves as the Senior Director of Growth and Demand Generation at Skydio, a position he has held since 2022. He operates from the San Francisco Bay Area, focusing on driving growth initiatives and demand generation strategies for the company. His role involves overseeing marketing efforts that align with Skydio's objectives in the drone technology sector.
Previous Experience in Demand Generation
Prior to his current role, Matt Cannell held various positions in demand generation across multiple organizations. He worked at Thermo Fisher Scientific as a Global Demand Marketing Program Manager from 2011 to 2013. He also served as Head of Demand Generation at Lytics from 2018 to 2019 and as VP of Marketing at Mobilize.io from 2020 to 2021. His extensive experience in demand generation has contributed to his expertise in marketing strategies.
Career Background in Marketing
Matt Cannell has a diverse background in marketing, having worked in several key roles. He was the Global Marketing Director at Sonetics from 2015 to 2017 and held the position of Senior Marketing Consultant at Salesforce for five months in 2017. Additionally, he worked as the Head of Digital & Growth at Scale AI from 2021 to 2022. His career spans various industries, enhancing his marketing acumen.
Educational Background
Matt Cannell studied at the University of Oregon's Lundquist College of Business, where he earned a Bachelor of Science degree. His studies focused on Marketing, Economics, and Business Administration. This educational foundation has informed his approach to marketing and demand generation throughout his career.
Consulting Experience
In addition to his corporate roles, Matt Cannell has been involved in consulting. He has served as the Fractional Head of Growth and Demand Generation & Marketing Consultant at Demand Operatives since 2016. This role allows him to leverage his expertise to assist various clients in enhancing their marketing strategies and growth initiatives.