Sacha Nasr
About Sacha Nasr
Sacha Nasr is a Marketing Manager at Skytap in Seattle, Washington, with a diverse background in marketing roles across various companies since 2013. He holds dual Bachelor of Arts degrees in Psychology and Marketing from the University of Washington and has extensive experience in lead generation, PPC campaign management, and marketing automation.
Work at Skytap
Sacha Nasr has been serving as the Marketing Manager at Skytap since 2020. In this role, he is responsible for managing and optimizing various marketing initiatives. His work includes overseeing lead generation initiatives and running multichannel campaigns tailored for discrete technical B2B products. Sacha's expertise in marketing automation and CRM integration plays a crucial role in enhancing the company's marketing efforts.
Previous Experience in Marketing
Prior to his current position, Sacha held several marketing roles. He worked as a Digital Marketing Manager at The Riveter from 2018 to 2020, where he focused on digital marketing strategies. He also served as a Marketing Analyst at ComputeNext from 2014 to 2015, contributing to data-driven marketing decisions. Additionally, Sacha was a Marketing Strategist and Manager at BuzzBee Company from 2016 to 2018, where he developed and executed marketing strategies.
Education and Expertise
Sacha Nasr earned a Bachelor of Arts degree in Psychology from the University of Washington, completing his studies from 2010 to 2014. He also studied Marketing at the Michael G. Foster School of Business at the same university, achieving another Bachelor of Arts degree. His educational background provides a strong foundation for his marketing career, enhancing his understanding of consumer behavior and marketing principles.
Freelance Marketing Consulting
In addition to his role at Skytap, Sacha works as a Freelance Marketing Consultant and Technical Supervisor at Traffic Data Gathering since 2018. His freelance work allows him to apply his marketing skills across various projects, including overseeing data collection and marketing strategies. This role complements his full-time position and showcases his versatility in the marketing field.
Technical Skills and Tools
Sacha Nasr possesses strong technical skills in managing and optimizing PPC ad campaigns across platforms such as Google Analytics, Microsoft Ads, and LinkedIn. He oversees the integration of Salesforce CRM with the Pardot marketing automation program, utilizing Pardot to segment prospects, create lead generation forms, build landing pages, and develop engagement drip email series. His proficiency in these tools enhances the effectiveness of marketing campaigns.