Patricia Gan
About Patricia Gan
Patricia Gan is a Marketing Operations Manager with a Bachelor's degree in Marketing from Georgia State University. She has extensive experience in various marketing roles, specializing in metrics-driven decision making and campaign performance analysis.
Current Role at SlashNext
Patricia Gan serves as the Marketing Operations Manager at SlashNext, a position she has held since 2023. In this role, she focuses on optimizing marketing operations and enhancing campaign performance. Her responsibilities include implementing marketing strategies that align with the company's objectives, utilizing her expertise in metrics-driven decision making.
Professional Background
Patricia Gan has a diverse professional background in marketing operations. She began her career as a Game Day Promotional Team Intern with the Gwinnett Stripers in 2017. Following this, she worked as a Marketing Assistant at Harry Norman, Realtors from 2017 to 2019. She then held various marketing operations roles at ABM Industries, OfficeSpace Software, and CAN Capital, where she honed her skills in marketing automation and campaign analysis.
Education and Expertise
Patricia Gan earned her Bachelor's degree in Marketing from Georgia State University. Her educational background complements her professional experience, particularly in areas such as market segmentation, demand creation, and lead lifecycle processes. She is proficient in using marketing automation tools like Marketo and Hubspot, and has a strong command of Google Analytics for social media marketing strategies.
Previous Experience
Before joining SlashNext, Patricia Gan accumulated extensive experience in marketing operations. She worked as a Marketing Operations Specialist at ABM Industries and OfficeSpace Software, and as a Marketing Operations Manager at CAN Capital. Additionally, she served as a Marketing Specialist at Ansco & Associates, LLC from 2019 to 2020, allowing her to develop a comprehensive understanding of marketing processes and strategies.
Skills and Specializations
Patricia Gan specializes in metrics-driven decision making and campaign performance analysis. She is skilled in utilizing marketing automation tools and has expertise in lead lifecycle processes and workflows. Her proficiency in market segmentation and demand creation further enhances her ability to drive effective marketing strategies.