Adrien Barthel
About Adrien Barthel
Adrien Barthel is the Managing Director for Australia at Sleek, where he has been instrumental in expanding the company's client base to over 450,000 businesses since its inception. He has extensive experience in eCommerce and marketing across various roles in Southeast Asia and Australia.
Current Role at Sleek
Adrien Barthel serves as the Managing Director for Australia at Sleek, a position he has held since 2023. He is based in Sydney, New South Wales, Australia. In addition to this role, he is also a Co-Founder and Chief Growth Officer at Sleek, a position he has maintained since 2017 in Singapore. His leadership at Sleek has been crucial in expanding the company's client base to over 450,000 businesses across multiple countries.
Previous Experience at Sleek
Prior to his current role, Adrien Barthel was the Managing Director for Sleek in Hong Kong from 2019 to 2022. During his tenure, he contributed to the company's growth and development in the region. His experience at Sleek has included strategic initiatives that have supported the company's international expansion, including services offered in the United Kingdom.
Ecommerce Leadership Background
Adrien Barthel has extensive experience in the eCommerce sector, having held various management roles focused on marketing and growth strategies. He was the Head of Ecommerce at Carrefour in Indonesia from 2010 to 2013 and served as Chief Marketing Officer at Luxola.com from 2013 to 2015, as well as at Sephora Digital SEA from 2015 to 2017. His roles involved launching new eCommerce platforms in emerging markets, particularly in Southeast Asia, Australia, and Latin America.
Investment Role at GoWabi
Since 2016, Adrien Barthel has been an investor at GoWabi, based in Bangkok, Thailand. His involvement with GoWabi reflects his commitment to supporting innovative business models in the eCommerce and service sectors. This role complements his extensive experience in the industry and enhances his understanding of market dynamics.
Educational Background
Adrien Barthel studied at the International High School - CSI Lyon and later attended Grenoble Ecole de Management, where he earned a Master of Science (M.Sc.) in Entrepreneurship/Entrepreneurial Studies. His educational background has provided him with a solid foundation in business principles, which he has applied throughout his career in various leadership roles.