Cristina Ferrandez
About Cristina Ferrandez
Cristina Ferrandez is the Digital Marketing Lead for Sleek in the UK, where she has worked since 2023. She has a background in European Social and Political Studies from UCL and has held various marketing roles across multiple companies, focusing on content strategy and performance optimization.
Work at Sleek
Cristina Ferrandez serves as the Digital Marketing Lead for the UK at Sleek, a position she has held since 2023. Based in London, she oversees all marketing initiatives across various channels, including content, performance, website, email, social media, and webinars. Cristina collaborates closely with the SEO team to develop and implement content strategies, utilizing both content agencies and AI tools. Her role involves project management and strategic planning to optimize product marketing initiatives aimed at increasing conversions.
Education and Expertise
Cristina Ferrandez holds a Bachelor of Arts in European Social and Political Studies from University College London (UCL), which she completed from 2009 to 2013. She furthered her education with a Master of Arts in Creative & Cultural Entrepreneurship from Goldsmiths, University of London, graduating in 2014. Her academic background provides a strong foundation for her expertise in digital marketing and content strategy.
Background
Before joining Sleek, Cristina Ferrandez accumulated extensive experience in digital marketing roles across various companies. She worked as a Content Marketing Manager at Fliplet from 2015 to 2016, followed by a position as Marketing Specialist at Agility CMS in Toronto from 2016 to 2017. She then transitioned to Poplar Studio, where she held multiple roles, including Growth & Marketing Manager from 2019 to 2021 and Head of Growth and Marketing from 2021 to 2023.
Achievements
During her tenure in previous roles, Cristina Ferrandez has successfully optimized the inbound funnel by leveraging qualitative data to increase Marketing Qualified Leads (MQLs). She has also run Conversion Rate Optimization experiments to enhance acquisition and engagement metrics. Additionally, she reports weekly to the Sales & Marketing teams on performance metrics, aiding in strategic data-driven decision-making.