Laura Crennan
About Laura Crennan
Laura Crennan serves as the CFO Services Manager at Sleek in Singapore, where she provides strategic financial guidance to small businesses and startups. With a diverse background in finance, including roles at Unilever and PwC, she specializes in tailored CFO services that enhance financial performance.
Current Role at Sleek
Laura Crennan serves as the CFO Services Manager at Sleek, a position she has held since 2021 in Singapore. In this role, she provides strategic financial guidance to small businesses and startups, focusing on enhancing their financial performance. Laura specializes in offering tailored CFO services that align with the unique needs of her clients, ensuring they receive personalized support to achieve their business goals.
Previous Experience at Unilever
Laura Crennan has extensive experience at Unilever, where she held multiple finance roles. She worked as the Global Finance Manager for Information & Analytics from 2019 to 2021 in London. Prior to that, she was the Global Marketing Finance Analyst for Rexona from 2017 to 2018, and the UK&I Marketing Finance Manager for Ice Cream & Snacking from 2018 to 2019. Additionally, she served as the Global Marketing Finance Manager for Dove Deodorants for a brief period in 2018.
Professional Background at PwC
Laura Crennan's career includes significant roles at PwC Australia and PwC UK. She began as a Summer Vacationer in Assurance in 2012, followed by a position as Senior Accountant in Assurance in 2015. She later transitioned to PwC UK, where she worked as a Senior Associate in Financial Due Diligence within Transaction Services from 2015 to 2016. Her experience at PwC spans various aspects of financial assurance and due diligence.
Education and Qualifications
Laura Crennan holds a Bachelor of Commerce (Liberal Studies) from the University of Sydney, where she studied Accounting and Finance from 2009 to 2012. She also studied Liberal Arts and Sciences at UC San Diego for 11 months in 2011. Additionally, she achieved a Graduate Diploma of Chartered Accounting from Chartered Accountants Australia and New Zealand, completing her studies from 2013 to 2015.
Contributions to Startups in Singapore
In her current role, Laura Crennan has been instrumental in helping startup founders in Singapore achieve their business ambitions. She focuses on financial empowerment, providing the necessary tools and insights for startups to enhance their financial strategies and overall performance.