Priyanka S.
About Priyanka S.
Priyanka S. is a Junior Marketing Manager at Sleek in Singapore, where she has worked since 2019. With a background in marketing and journalism, she has held various roles in the industry, including Marketing Executive and Online Marketing Intern at Sleek, and has experience in competition research, A/B testing, and content development.
Work at Sleek
Priyanka S. has been employed at Sleek since 2018, starting as an Online Marketing Intern for three months. She then progressed to the role of Marketing Executive from 2018 to 2019, before being promoted to Junior Marketing Manager, a position she has held since 2019. In her current role, she focuses on various marketing strategies and initiatives to enhance the company's presence in the market.
Education and Expertise
Priyanka S. earned a Bachelor's degree with a double major in Criminology and Journalism from Monash University, completing her studies from 2013 to 2016. This educational background provides her with a strong foundation in both analytical and communication skills, which she applies in her marketing roles.
Background
Before joining Sleek, Priyanka S. gained experience in various marketing and communication roles. She worked as a leader at Appco Group in 2017, focusing on professional face-to-face marketing. Additionally, she served as a Copywriter Intern at Mirum Agency and as a Freelance Journalist at Auto & General, both in 2017. These positions contributed to her understanding of marketing dynamics and content creation.
Marketing Skills and Contributions
In her marketing roles, Priyanka S. has conducted comprehensive competition research and market analysis to identify target audiences effectively. She has implemented A/B testing for landing pages, optimizing user engagement and conversion rates. Additionally, she has coordinated with designers to create graphics that align with marketing strategies and developed customer-focused content, such as case studies, to enhance brand storytelling.
Collaboration and Teamwork
Priyanka S. has demonstrated strong collaborative skills by working closely with both frontend and backend departments. This collaboration ensures cohesive marketing efforts across various platforms and enhances the overall effectiveness of marketing campaigns.