Daron Lau
About Daron Lau
Daron Lau is a Growth Account Executive at SleekFlow, where he focuses on enhancing customer engagement through automation and personalized sales strategies. He has a diverse background in sales and strategy roles across various companies, including Red Bull and Lazada, and holds a Bachelor of Social Science from Nanyang Technological University Singapore.
Work at SleekFlow
Daron Lau currently holds the position of Growth Account Executive at SleekFlow, a role he has occupied since 2023. In this capacity, he focuses on enhancing customer engagement through the use of SleekFlow's WhatsApp Business API. Prior to this role, he served as the Sales Development Representative from 2022 to 2023 and briefly as the SDR Manager in 2023. His work emphasizes the importance of automation in improving response times and customer satisfaction.
Experience at Apollo.io
In 2023, Daron Lau became a Founding Member of the Sales Advisory Board at Apollo.io. This position allows him to leverage his extensive experience in sales and customer engagement strategies to contribute to the growth and direction of the organization.
Education and Expertise
Daron Lau earned a Bachelor of Social Science with a Major in Economics and a Minor in Business from Nanyang Technological University Singapore, completing his studies from 2018 to 2022. He also holds a Diploma in Business Studies with a specialization in Entrepreneurship from Ngee Ann Polytechnic, which he obtained from 2013 to 2016. His educational background supports his expertise in sales strategies and customer engagement.
Previous Work Experience
Daron Lau has a diverse work history that includes roles at various organizations. He worked as a Student Brand Manager at Red Bull from 2019 to 2020 and held internships at Lazada, Grab, LiT Strategy Pte Ltd., and Nomura. His experience spans sales, strategy, and operations, providing him with a well-rounded perspective on business development and customer relations.
Skills and Focus Areas
Daron Lau specializes in addressing challenges faced by sales, marketing, and customer service teams, such as low email open rates and lack of visibility in customer conversations. He advocates for multi-user access to improve collaboration and visibility over customer interactions. His approach emphasizes personalized customer engagement and the full sales cycle, aiming for sales growth and improved customer satisfaction.