Eric Mui
About Eric Mui
Eric Mui serves as the VP and General Manager for GCR, EMEA, and LATAM at SleekFlow, specializing in social commerce and customer engagement. He has a background in mechanical engineering and extensive experience in sales and business development within the tech and SaaS industries.
Current Role at SleekFlow
Eric Mui serves as the Vice President and General Manager for Greater China Region (GCR), Europe, the Middle East, and Africa (EMEA), and Latin America (LATAM) at SleekFlow. He has held this position since 2024, contributing to the company's focus on social commerce. In this role, he specializes in helping retailers leverage social platforms for sales, enhancing customer engagement, and implementing marketing automation strategies.
Previous Experience at Easyship
Prior to his current role, Eric Mui worked at Easyship in various capacities. He started as an Account Executive from 2017 to 2019, where he developed skills in sales and customer relations. He then advanced to Head of Sales for Hong Kong for two months in 2019, followed by a two-year tenure as Head of Sales for the Asia-Pacific region from 2019 to 2021. His experience at Easyship provided him with a strong foundation in sales management and account development.
Educational Background
Eric Mui earned a Bachelor’s Degree in Mechanical Engineering from the University of Nottingham, where he studied from 2010 to 2013. His educational journey began at Brentwood School in the UK, where he completed his studies from 2004 to 2010. This academic background in engineering has contributed to his analytical skills in the tech and start-up sectors.
Expertise in Customer Engagement
Eric Mui has developed expertise in customer engagement and marketing automation, which has been instrumental in the development of SleekFlow's platform. His focus on enhancing customer interactions through technology aligns with current trends in the SaaS industry, particularly in social commerce. His ability to build high-performance sales teams further supports his contributions to the business.
Background in Tech and Start-ups
Eric Mui has a background in technology and start-ups, which has shaped his approach to business development and account management. His experience includes a role in wealth management at Hang Seng Bank from 2015 to 2016. This diverse background equips him with a unique perspective on the challenges and opportunities within the tech industry.