Joy L.
About Joy L.
Joy Liu serves as the Head of Global Marketing at SleekFlow, having transitioned from the role of Head of Marketing in 2023. With a background in journalism and communication, she has held various positions in marketing and content production across notable organizations.
Work at SleekFlow
Joy L. currently serves as the Head of Global Marketing at SleekFlow, a position she has held since 2023. Prior to this role, she was the Head of Marketing at the same company from 2022 to 2023, where she focused on enhancing the company's marketing strategies. Additionally, she worked as a Content Marketing Manager at SleekFlow from 2021 to 2023, contributing to the company's content strategy and execution. Joy has also written articles for SleekFlow's blog, covering topics such as WhatsApp marketing and broadcast campaigns.
Education and Expertise
Joy L. has a Bachelor's degree in Journalism and Communication from The Chinese University of Hong Kong. She also studied Photography at the University of North Carolina at Greensboro. Her educational background provides her with a strong foundation in content creation and marketing strategies. Joy's expertise extends to various marketing channels, including SMS marketing and the WhatsApp Business API, which she has explored in her written work.
Background
Joy L. has a diverse professional background in marketing and content production. She began her career as an Associate Producer at Radio Television Hong Kong (RTHK) from 2014 to 2016. She then transitioned to the role of Online Content Producer at HK01 from 2018 to 2019. Joy also gained experience at Google as a New Business Associate from 2017 to 2018. This varied experience has contributed to her comprehensive understanding of digital marketing and content strategy.
Professional Experience
Joy L. has held multiple roles in marketing and content management. Before her current position at SleekFlow, she worked as the Head of Marketing and Content Marketing Manager, where she developed and implemented marketing strategies. Her previous roles at HK01 and RTHK involved content production, which has equipped her with skills in storytelling and audience engagement. Joy's experience at Google as a New Business Associate further enhanced her understanding of business development and marketing.