Tyler Cascade
About Tyler Cascade
Tyler Cascade serves as the Head of Marketing at Sleuth, where he has significantly contributed to the company's growth, including a 20x increase in annual recurring revenue and a successful Series A funding round of $22 million. He has a background in marketing roles at various companies, including datree.io and Rollbar, and holds an MBA from Carnegie Mellon University.
Current Role at Sleuth
Tyler Cascade serves as the Head of Marketing at Sleuth, a position he has held since 2021. In this role, he has led marketing efforts that resulted in a significant increase in annual recurring revenue, achieving a 20x growth since his arrival. Cascade's responsibilities include developing and implementing marketing strategies that align with the company's goals and enhance its visibility in the developer tools market.
Previous Experience in Marketing
Before joining Sleuth, Tyler Cascade held several key marketing positions. He worked at datree.io as Head of Growth and Marketing from 2019 to 2020, where he focused on expanding the company's market presence. Prior to that, he served as Director of Marketing at Rollbar from 2017 to 2019, contributing to the company's marketing strategies. He also worked as a Growth Consultant at Product Worth for 10 months in 2016-2017.
Education and Expertise
Tyler Cascade earned his MBA in Business Management from Carnegie Mellon University, studying from 2005 to 2007. He also holds a BA in Information Systems from Seattle University, graduating Magna Cum Laude. His educational background supports his expertise in integrating marketing strategies with developer toolchains, which enhances engineering efficiency and establishes baselines in developer workflows.
Impact on Sleuth's Growth
Tyler Cascade played a pivotal role in Sleuth's successful Series A funding round, which raised $22 million. His marketing initiatives have contributed to a tenfold increase in the customer base. Cascade's strategic approach to marketing has significantly impacted the company's growth trajectory and overall market positioning.