Ishaan Gupta
About Ishaan Gupta
Ishaan Gupta is a content marketer currently working at Slite since 2023. He has a diverse background in marketing and content creation, with previous roles at various companies including Naario, HOWL, and Pesto Tech.
Work at Slite
Ishaan Gupta has been working at Slite as a Content Marketer since 2023. In this role, he focuses on developing and implementing content strategies that enhance the company's online presence. His work includes writing articles and guides that address various aspects of remote work and employee efficiency. He has contributed significantly to the creation of valuable content that aligns with Slite's mission to improve collaboration and knowledge sharing within teams.
Previous Experience in Marketing and Content Creation
Before joining Slite, Ishaan Gupta held several positions in marketing and content creation. He worked as a Copywriter at HOWL for eight months, where he honed his writing skills. He also served as a Content Marketer at Pesto Tech for nine months, focusing on SEO-driven content strategies. His experience includes internships at Naario and Choorma Studio, where he gained foundational marketing knowledge. Additionally, he was involved with DTU Times as a Columnist and Associate Editor, contributing to various editorial projects.
Education and Expertise
Ishaan Gupta earned a Bachelor of Technology (BTech) degree in Mechanical Engineering from Delhi College of Engineering, completing his studies from 2018 to 2022. His educational background provides him with a strong analytical foundation, which he applies in his content marketing strategies. He specializes in writing about tools for remote-first startups and the importance of effective documentation in enhancing employee engagement and efficiency.
Achievements in Content Marketing
In Q1 2024, Ishaan Gupta achieved notable milestones in content marketing. He secured over 400 SERP features across various formats, including featured snippets and People Also Ask (PAA) sections. His SEO content strategies led to the creation of more than 2,000 organizations and the booking of 16 demos. Additionally, he successfully acquired three high-quality backlinks, significantly reducing potential agency costs for his company.
Writing Contributions and Topics of Interest
Ishaan Gupta has authored numerous guides and articles on topics relevant to remote work and knowledge management. His writing includes guides on building sales documentation, creating a company wiki, and improving employee onboarding experiences. He emphasizes the importance of asynchronous communication and the role of knowledge managers in organizations. His focus on creating effective user documentation and technical documentation reflects his commitment to enhancing organizational efficiency.