Caitlin Gibson
About Caitlin Gibson
Caitlin Gibson is a Content Marketing Manager at SMA Technologies, where she has worked since 2022. She has a diverse background in content creation and coaching, with previous roles at Tivian, GuideSpark, and The Princeton Review, among others.
Current Role at SMA Technologies
Caitlin Gibson serves as the Content Marketing Manager at SMA Technologies, a position she has held since 2022. In this role, she focuses on developing and implementing content marketing strategies that enhance brand visibility and engagement. Her expertise in storytelling and clear communication allows her to create compelling narratives that resonate with target audiences.
Previous Experience in Content Writing
Prior to her current role, Caitlin worked as a Content Writer at Tivian from 2021 to 2022 for 10 months. She also spent six years at GuideSpark, where she contributed as a Content Writer from 2016 to 2022. During her time at these organizations, she honed her skills in crafting engaging content that meets marketing objectives.
Background in Education and Coaching
Caitlin Gibson has a diverse background in education and coaching. She worked as a Junior Coach and later as a Senior Coach at College Possible from 2014 to 2016. Additionally, she served as a Certified ACT Instructor, Tutor, and ACT/SAT Proctor at The Princeton Review from 2014 to 2019. These roles provided her with valuable experience in mentoring and guiding students.
Education and Academic Achievements
Caitlin earned her Bachelor of Arts (BA) in English and Creative Writing from Willamette University, where she studied from 2010 to 2014. During her time at the university, she was involved in various roles, including serving as the Sexual Assault Response Allies Coordinator and Leadership Consultant, which contributed to her leadership and communication skills.
Expertise in Content Strategy
Caitlin Gibson specializes in developing content marketing strategies for major brands, including Adobe, CVS Health, and Delta Dental. She is adept at transforming complex topics into clear and engaging communication experiences, focusing on storytelling that drives action and inspires creativity in marketing campaigns.