Doug Vaughan
About Doug Vaughan
Doug Vaughan serves as the Chief Marketing Officer at SMA Technologies, where he has been instrumental in transforming the company into a leading SaaS automation platform. With over 30 years of marketing experience, he has held various leadership roles in notable companies, including HP and 3D Systems, and has a strong background in digital marketing and growth strategies.
Work at SMA Technologies
Doug Vaughan serves as the Chief Marketing Officer at SMA Technologies, a position he has held since 2022. In this role, he has been instrumental in the company's strategic pivot from a workload automation software provider to a leading SaaS automation platform tailored for financial institutions and insurance companies. His expertise in digital marketing transformation and demand generation has been critical in aligning growth strategies with customer and market needs.
Previous Experience in Marketing
Prior to his role at SMA Technologies, Doug Vaughan held several significant marketing positions. He was the Chief Marketing Officer at 3D Systems Corporation from 2016 to 2020. He also served as Chief Marketing Officer at Chief Outsiders for one year and held various roles at HP, including VP of Marketing and Communications and Marketing Communications Manager. His extensive background spans over 30 years in the marketing field, focusing on technology companies.
Education and Expertise
Doug Vaughan earned a Bachelor of Science degree in Technical Journalism with a minor in Business Administration from Oregon State University, where he studied from 1982 to 1986. His educational background laid the foundation for his extensive expertise in digital marketing transformation, demand generation, and product launch acceleration, enabling him to effectively align growth strategies with market demands.
Background and Personal Life
Doug Vaughan is a native of the Pacific Northwest and currently resides in southwest Washington state. He has been married for over 30 years and is a father to five adult children. His community involvement includes serving on the board of local youth sports organizations and coaching youth athletics, reflecting his commitment to community engagement and development.
Entrepreneurial Ventures
Before joining SMA Technologies, Doug Vaughan founded and owned Vaughan Group from 2009 to 2024. He also co-founded Small Batch Marketing, where he served as Principal from 2009 to 2016. His entrepreneurial experience complements his corporate roles, showcasing his ability to deliver results and value in both environments.