Rob De Persia
About Rob De Persia
Rob De Persia is a Senior Marketing Operations Manager with extensive experience in developing effective marketing campaigns and operational excellence across various organizations. He has worked at notable companies such as RevOps Co-op, HealthJoy, and SMA Technologies, and has a strong background in sales and digital marketing.
Current Role at SMA Technologies
Rob De Persia serves as the Senior Marketing Operations Manager at SMA Technologies, a position he has held since 2024. In this role, he is responsible for overseeing marketing operations and ensuring the effectiveness of marketing strategies. His extensive experience in marketing operations contributes to the company's growth and operational efficiency.
Professional Background
Rob De Persia has a diverse professional background in marketing and sales. He has worked in various roles that include Senior Manager of Demand Generation and Marketing Operations at HealthJoy, Digital Marketing & Automation Manager at cleverbridge, and Director of Demand Generation & Marketing Operations at Rattle. His experience spans several industries, enhancing his ability to create impactful marketing campaigns.
Education and Expertise
Rob De Persia studied Political Science at Washington and Lee University, where he earned a Bachelor of Arts degree. He furthered his education at Rutgers Business School, completing an Online Mini-MBA in Digital Communication and Media/Multimedia. His educational background supports his expertise in marketing operations and demand generation.
Achievements in Marketing
Throughout his career, Rob De Persia has generated tens of millions of dollars in marketing-sourced Annual Recurring Revenue (ARR) and Sales Qualified Opportunity (SQO) pipeline for technology firms ranging from Seed to Series D. His work has been recognized in publications such as Retail Dive, TechCrunch, and Total Retail, highlighting his contributions to the marketing field.
Previous Work Experience
Before his current role, Rob De Persia held several positions that contributed to his marketing expertise. He worked as a Territory Account Manager for Unitrends, a Content Marketing Manager at Sidecar, and a Growth Marketing Manager at Woden. His varied roles have equipped him with a comprehensive understanding of marketing operations and sales strategies.