Ashley Bard
About Ashley Bard
Ashley Bard serves as the Head of Marketing at SmartAction and co-owns Heart of a Lion Wrestling. With extensive experience in marketing roles across various companies, she advocates for mental health and fitness while emphasizing the integration of AI in customer service.
Work at SmartAction
Ashley Bard serves as the Head of Marketing at SmartAction, a position she has held since 2023. In this role, she has implemented systems and processes aimed at increasing productivity and improving employee morale. Her focus includes enhancing marketing strategies that leverage AI technology to improve customer interactions and operational efficiency.
Previous Experience at AVOXI
Prior to her current role, Ashley Bard worked at AVOXI as Vice President of Marketing from 2022 to 2023. During her tenure in Pittsburgh, Pennsylvania, she also held the position of Director of Demand Generation for a brief period in 2022. Her experience at AVOXI contributed to her expertise in demand generation and corporate communications.
Background in Marketing at Fastmarkets
Ashley Bard has an extensive background in marketing from her time at Fastmarkets. She served as Head of Global Marketing from 2017 to 2020 and later as Director of Demand Generation from 2021 to 2022. Her roles involved developing targeted marketing strategies and overseeing demand generation efforts, which contributed to significant business growth.
Education and Expertise
Ashley Bard earned a Bachelor of Arts degree in Advertising and Business Management from Waynesburg University, where she studied from 2001 to 2005. She is certified in Google Analytics, Google Tag Manager, and Google AdWords, showcasing her expertise in digital marketing tools. Her diverse skill set includes graphic design, retail merchandising, and event planning.
Community Engagement and Advocacy
In addition to her professional roles, Ashley Bard actively participates in community marketing initiatives, demonstrating her commitment to community engagement. She advocates for mental health and fitness, integrating these values into both her professional and personal life. Her writings explore the integration of AI in customer service and its implications for customer experience.