Ciara Mc Donnell
About Ciara Mc Donnell
Ciara Mc Donnell is the Director of Growth Marketing, Outbound/ABX at SmartBear, where she leads marketing strategies across EMEA and APAC regions. She holds an MSc in Strategic Marketing from the University of Galway and has extensive experience in international marketing roles.
Current Role at SmartBear Software
Ciara Mc Donnell currently holds the position of Director, Growth Marketing, Outbound/ABX at SmartBear. She has been in this role since 2023, where she leads a synchronized marketing strategy and growth program across the EMEA and APAC regions. In her capacity, she collaborates closely with global sales leadership, in-region representatives, sales development, and product management teams to drive marketing initiatives.
Previous Experience at SmartBear Software
Prior to her current role, Ciara Mc Donnell served in various capacities at SmartBear. She was the Associate Director of International Marketing from 2019 to 2021 and held the position of Director of International & Channel Marketing from 2021 to 2023. Additionally, she worked as the Marketing Manager for the EMEA region from 2017 to 2019. Throughout her tenure, she has been recognized as an international marketing champion, implementing strategies that align with global objectives.
Education and Expertise
Ciara Mc Donnell studied at the University of Galway, where she earned a Bachelor of Commerce (B.Com.) degree from 2008 to 2011. She furthered her education by obtaining a Master of Science in Strategic Marketing from the same institution, completing her studies from 2011 to 2012. Her academic background provides a solid foundation for her expertise in marketing strategy and growth initiatives.
Coaching Experience
Before her marketing career, Ciara Mc Donnell was involved in sports as a member of the coaching staff and head coach for the Football Association of Ireland from 2007 to 2012. This role spanned five years and took place in Mayo, where she contributed to coaching and developing athletes.
Early Career in Marketing
Ciara Mc Donnell began her marketing career as a Marketing and Sales Executive at Martin O Neill Electrical in 2012. She then transitioned to a Digital Marketing Executive role at BrightWork, where she worked from 2013 to 2017. These early experiences laid the groundwork for her subsequent roles in international marketing.