Lucia Travis
About Lucia Travis
Lucia Travis is the Director of Digital Marketing at SmartBear, a position she has held since 2022. With a background in digital marketing and user experience, she has developed strategies that enhance customer engagement and optimize digital products.
Work at SmartBear Software
Lucia Travis has been serving as the Director of Digital Marketing at SmartBear since 2022. In this role, she has developed a comprehensive digital marketing strategy that integrates SEO, PPC, and A/B testing to enhance customer experience. Prior to her current position, she worked as a Senior SEO Manager at SmartBear from 2019 to 2022. During her tenure, she was recognized for her expertise in organic growth and UX strategy, leading initiatives that significantly improved user engagement.
Education and Expertise
Lucia Travis studied at Arizona State University, where she earned a Bachelor of Interdisciplinary Studies in English and Communication from 2005 to 2009. She also attended Westborough High School from 1998 to 2002. Her educational background supports her expertise in digital marketing and user experience, which she has applied throughout her career.
Background
Lucia Travis has a diverse professional background in digital marketing and user experience. She began her career as an intern at marketingworx in 2009. Over the years, she held various positions, including Publicist at Expose Yourself Public Relations, Media Planner at Monster, and Web User Experience Specialist at Liberty Mutual Insurance. She also served as a Senior Business Analyst in Direct & Digital Marketing at Liberty Mutual Insurance from 2017 to 2019.
Achievements
Throughout her career, Lucia Travis has contributed to significant improvements in user engagement and digital product management. At SmartBear, she has led initiatives that focus on organic growth and UX strategy. Her work has involved the development and optimization of digital products, showcasing her ability to enhance customer experiences through strategic marketing efforts.