Patrick Golden
About Patrick Golden
Patrick Golden serves as the Demand Generation & Growth Marketing Manager at SmartBear, where he leads in-app expansion and renewal campaigns for current users. He has a background in marketing and communications, having held various roles in organizations such as SS&C Technologies and RiskSpan.
Work at SmartBear Software
Patrick Golden serves as the Demand Generation & Growth Marketing Manager at SmartBear, a position he has held since 2021. In this role, he is responsible for launching in-app expansion and renewal campaigns aimed at current users. He focuses on driving enterprise-level deals, particularly with financial institutions and retail corporations. Patrick leads marketing efforts for product launches in the test management space and develops integrated annual plans and campaigns that utilize various channels, including email, paid social, organic social, and SEO. He also drives ecommerce and traditional sales funnels across all touchpoints, including the trial experience.
Previous Work Experience
Prior to his current role at SmartBear, Patrick Golden held several positions in marketing and development. He worked as a Marketing Communications Specialist at SS&C Technologies from 2019 to 2021, where he contributed to marketing strategies in the Greater New York City Area. Before that, he was a Marketing Coordinator at RiskSpan from 2018 to 2019 in the Washington D.C. Metro Area. He also gained experience as a Development Intern at the U.S. Capitol Historical Society in 2016 and as a Wealth Management Intern at UBS from 2017 to 2018. Additionally, he worked as a Retirement Services Product Intern at DST Systems in 2017.
Education and Expertise
Patrick Golden completed his high school education at Scituate High School, earning a High School Diploma from 2010 to 2014. He then attended The Catholic University of America, where he studied Marketing and obtained a Bachelor of Science in Business Administration (BSBA) from 2014 to 2018. His educational background, combined with his work experience, has equipped him with expertise in demand generation, growth marketing, and integrated campaign development.
Internship Experience
Patrick Golden has participated in several internships that provided him with valuable experience in marketing and development. In 2016, he interned at the U.S. Capitol Historical Society for six months, where he gained insights into nonprofit development. In 2017, he completed a five-month internship at UBS as a Wealth Management Intern, where he was exposed to the financial services sector. Additionally, he worked as a Retirement Services Product Intern at DST Systems for two months in 2017, further enhancing his understanding of product marketing.