Renée Corine Arnold, Ctsm, Des

Renée Corine Arnold, Ctsm, Des

Brand & Event Program Manager @ SmartBear Software

About Renée Corine Arnold, Ctsm, Des

Renée Corine Arnold is a Brand & Event Program Manager at SmartBear, where she has worked since 2022. She has extensive experience in event management and marketing, having held various roles at companies such as GES, Jabra, and IDG Enterprise.

Work at SmartBear Software

Renée Corine Arnold has been serving as the Brand & Event Program Manager at SmartBear since 2022. In this role, she is responsible for managing logistics for tradeshow components, ensuring the availability of products, literature, exhibit materials, and promotional items. She also focuses on developing brand awareness and enhancing customer interactions to improve cross-platform engagement. Her experience in event management and marketing contributes to the strategic planning and execution of brand initiatives.

Previous Experience in Event Management

Prior to her current position, Arnold worked at GES - Global Experience Specialists as an Account Manager from 2021 to 2022. She has also held various roles in event management, including Marketing Manager, Events at Jabra from 2018 to 2020, and Events Marketing/Registration Manager at IDG Enterprise from 2008 to 2011. In these positions, she developed skills in managing client relationships and executing successful marketing strategies for events.

Education and Certifications

Renée Arnold earned her Bachelor's degree from Worcester State University. Additionally, she achieved the Certified Trade Show Marketer (CTSM) designation from Northern Illinois University. These educational qualifications support her expertise in brand management and event marketing.

Background in Marketing and Client Services

Arnold has a diverse background in marketing and client services. She worked as a Marketing Associate at Pure Encapsulations in 2011 and as a Sales & Marketing Assistant at Rounder Records from 2006 to 2008. Her experience includes managing client services at Access TCA from 2015 to 2018, where she honed her skills in client relationship management and service delivery.

Event Coordination and Strategy Development

In her various roles, Arnold has been responsible for assembling post-event evaluations from multiple departments to guide future event strategies. This analytical approach allows her to assess the effectiveness of events and implement improvements for future initiatives. Her experience includes working with organizations like Disruptor Beam Inc. and Cirque du Soleil, where she developed her skills in event coordination and marketing.

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