Salim Dib
About Salim Dib
Salim Dib is a Senior Paid Media Manager at SmartBear, where he has worked since 2023. He has extensive experience in digital marketing, having held various roles at MD Connect, Inc., Brafton Inc., and other organizations.
Work at SmartBear Software
Salim Dib currently holds the position of Senior Paid Media Manager at SmartBear, a role he has occupied since 2023. In this capacity, he collaborates with the SEO and social media teams to integrate paid and organic marketing efforts. Prior to this role, he served as Paid Media Manager at SmartBear from 2022 to 2023. His responsibilities include managing budget allocation and monitoring cost per acquisition to optimize marketing spend.
Previous Experience in Digital Marketing
Before joining SmartBear, Salim Dib worked at MD Connect, Inc. as a Digital Marketing Manager from 2020 to 2022. He initially joined MD Connect, Inc. as a Digital Marketing Specialist, where he worked from 2017 to 2020. His experience also includes a role as Database Marketing Team Leader at Brafton Inc. in 2017 and as a Senior Marketing Research Executive from 2015 to 2017.
Educational Background
Salim Dib earned a Bachelor of Science degree in Marketing from the University of Connecticut, where he studied from 2011 to 2015. He also participated in a study abroad program at UNSW in 2013. His educational background provides a foundation for his career in digital marketing.
Internship Experience
Salim Dib has gained valuable experience through various internships. He worked as a Digital Marketing Intern at The Village for Families & Children in 2014 for three months. Additionally, he served as a Marketing/Finance Intern at The Barker Financial Group from 2012 to 2014. These roles contributed to his understanding of marketing strategies and operations.
Strategic Marketing Initiatives
In his current role and previous positions, Salim Dib has focused on providing strategic insights to the Growth Marketing team to drive business strategy and exceed KPIs. He designs and implements iterative testing plans aimed at enhancing landing page conversion rates and diversifying paid media channels to adapt to market changes.