Jose Protko
About Jose Protko
Jose Protko serves as the Vice President at SmartEquip and has extensive experience in the rental and used equipment sector with Caterpillar. He holds an MBA and an MFA, specializing in cross-cultural strategy and leadership across various organizational sizes.
Work at SmartEquip
Jose Protko has served as Vice President at SmartEquip since 2018. His role involves overseeing strategic initiatives and driving operational efficiency within the organization. Based in Miami, Florida, he has contributed to the company's growth and development in the equipment management sector.
Current Role at Caterpillar
Jose Protko has held the position of Senior Rental and Used Specialist at Caterpillar since 2000. With over 24 years of experience in this role, he operates in the Miami/Fort Lauderdale area, focusing on rental services and managing used equipment sales. His extensive tenure has provided him with deep insights into the industry.
Education and Expertise
Jose Protko holds a Master of Business Administration (MBA) from Universidad San Ignacio de Loyola. He also earned a Master of Fine Arts (MFA) in Professional Actor Training from the University of Minnesota. Additionally, he completed a Bachelor of Arts (B.A.) in Communication Arts at Loyola Marymount University. His educational background supports his specialization in cross-cultural strategy and leadership.
Background in Sales and Marketing
Jose Protko has a strong background in international sales and marketing, particularly in greenfield start-ups and operations management. He specializes in creating new price/value interplays to drive results and generate sales while effectively managing costs and productivity. His experience includes managing profit and loss (P&L) in multi-cultural and multi-lingual environments.