Christine Nero
About Christine Nero
Christine Nero is the Director of Marketing at SmartPath, bringing over 17 years of experience in both digital and traditional marketing. She has held various marketing roles at Foundation Source and has expertise in demand creation, performance tracking, and events management.
Current Role at SmartPath
Christine Nero serves as the Director of Marketing at SmartPath, a position she has held since 2023. In this role, she is responsible for overseeing marketing strategies and initiatives that align with the company's goals. Her expertise in demand creation and performance tracking contributes to the effectiveness of SmartPath's marketing efforts.
Previous Experience at Foundation Source
Christine Nero has extensive experience at Foundation Source, where she held multiple roles over a span of seven years. She began as a Marketing Coordinator from 2007 to 2008, then progressed to Marketing Manager from 2008 to 2010. She later served as Senior Marketing Manager from 2010 to 2015 and concluded her tenure as Director of Marketing, Demand Generation from 2015 to 2020. Her roles involved developing and implementing marketing strategies that supported the organization's objectives.
Experience at NatureTrak
Christine Nero worked at NatureTrak | Enterprise Risk Management for Cannabis Banking as the Head of Marketing from 2021 to 2022. In this role, she was responsible for leading marketing initiatives within a specialized industry, focusing on strategies that addressed the unique challenges of cannabis banking.
Educational Background
Christine Nero holds an MBA in Business Administration from the University of Massachusetts Amherst, where she studied from 2008 to 2010. She also earned a BA in Communications with a focus on Advertising Art & Design from Marist College, completing her studies from 2001 to 2005. Her educational background supports her extensive marketing expertise.
Marketing Skills and Expertise
Christine Nero possesses over 17 years of experience in marketing, with a strong focus on both digital and traditional marketing initiatives. She has expertise in demand creation, performance tracking, events management, website management, and maintenance. Additionally, she has a solid background in Search Engine Optimization (SEO), enhancing her ability to drive effective marketing campaigns.