Shannon O'boyle
About Shannon O'boyle
Shannon O'Boyle serves as the Director of Strategic Partnerships at Smartrr, where she has implemented a data-driven approach to demand generation since 2022. With a background in marketing and management, she has held various roles in notable companies, including Flow and Sirius XM Radio.
Current Role at Smartrr
Shannon O'Boyle serves as the Director of Strategic Partnerships at Smartrr since 2022. In this role, she has implemented a data-driven approach to demand generation, focusing on scalable and organic growth. She works closely with product teams to ensure effective communication and marketing for all product releases and updates. Additionally, she is responsible for measuring and communicating the success of B2B marketing approaches and programs, collaborating with sales teams to enhance the funnel with qualified prospective clients through strategic messaging.
Previous Experience
Prior to her current position, Shannon O'Boyle held various roles in marketing and administration. She worked as a Marketing Coordinator at Yoh, A Day & Zimmermann Company in 2018 and at Starpoint Solutions from 2016 to 2018. She also gained experience as a Senior Demand Generation Manager at Flow (Flow Commerce Inc.) from 2021 to 2022. Earlier in her career, she completed internships at Sirius XM Radio Inc., Qinetic Live, and Catchlight, where she developed skills in promotions, event marketing, and commercial effectiveness.
Education and Expertise
Shannon O'Boyle earned a Bachelor of Science degree in Marketing and Management from Manhattan College. Her educational background has provided her with a strong foundation in marketing principles and management strategies, which she has applied throughout her career in various marketing roles.
Internship Experience
Shannon O'Boyle has completed several internships that contributed to her professional development. In 2013, she interned at Catchlight for eight months, followed by a two-month internship as an Administrative Assistant at HomeBridge Financial Services, Inc. in 2014. In 2015, she gained further experience as a Promotions and Event Marketing Intern at Sirius XM Radio Inc. and as a Commercial Effectiveness Intern at Resonate. These roles provided her with diverse insights into marketing and operational functions.