Shannon O'boyle
About Shannon O'boyle
Shannon O'Boyle serves as the Marketing Director at Smartrr in New York, New York, where she has worked since 2022. She focuses on driving qualified leads through targeted messaging and emphasizes scalable growth in demand generation efforts.
Work at Smartrr
Shannon O'boyle has served as the Marketing Director at Smartrr since 2022. In this role, she collaborates closely with the sales team to drive qualified prospective clients into the sales funnel through targeted messaging. O'boyle emphasizes scalable, organic growth in demand generation efforts and utilizes a data-driven approach to measure the success of B2B marketing strategies and programs. She also partners with product teams to ensure effective communication and marketing for all product releases and updates. Additionally, she has developed a cohesive brand strategy for Smartrr by synthesizing input from the leadership team with industry best practices.
Education and Expertise
Shannon O'boyle earned a Bachelor of Science degree in Marketing and Management from Manhattan College. Her educational background provides her with a solid foundation in marketing principles and management strategies, which she applies in her professional roles. O'boyle's expertise includes demand generation, brand strategy development, and data-driven marketing approaches, which she has honed throughout her career in various marketing positions.
Background
Shannon O'boyle has a diverse professional background in marketing, having worked in various roles across different companies. Before joining Smartrr, she held positions such as Marketing Coordinator at Yoh, a Day & Zimmermann Company, and Senior Demand Generation Manager at Flow Commerce Inc. Her early career included internships at organizations like Sirius XM Radio Inc. and CultureIQ, where she gained valuable experience in marketing campaigns and event promotions.
Previous Work Experience
Prior to her current role at Smartrr, Shannon O'boyle accumulated significant experience in marketing across multiple organizations. She worked as a Marketing Campaign Strategist at CultureIQ for three years and as a Marketing Coordinator at Starpoint Solutions for two years. Additionally, she held various internships, including Marketing Intern at Catchlight and Promotions and Event Marketing Intern at Sirius XM Radio Inc. These roles have contributed to her comprehensive understanding of marketing strategies and execution.