Amelia Epstein
About Amelia Epstein
Amelia Epstein serves as the Head of Brand Identity, Creative & Design at SmartyPants Vitamins, where she focuses on innovative solutions to enhance brand storytelling and customer experience. With a background in design and leadership roles at various agencies, she has collaborated with notable clients like Amazon and Coca-Cola.
Current Role at SmartyPants Vitamins
Amelia Epstein serves as the Head of Brand Identity, Creative & Design at SmartyPants Vitamins, a position she has held since 2022. In this role, she is responsible for shaping the brand's identity and overseeing creative design initiatives. Her focus is on developing innovative solutions that enhance the brand's narrative and improve customer experiences. Based in Marina del Rey, California, she leads a team dedicated to delivering impactful design strategies.
Previous Experience in Creative Design
Prior to her current role, Amelia Epstein accumulated significant experience in various creative positions. She worked as a Creative Director and Associate Design Director at Saatchi & Saatchi from 2018 to 2022 in Los Angeles. Before that, she was an Art Director at bleublancrouge from 2012 to 2014 in Montreal, Canada. Her early career included a position as a Designer at Sid Lee from 2011 to 2012, also in Montreal. These roles contributed to her expertise in branding and design.
Educational Background in Graphic Design
Amelia Epstein studied at ArtCenter College of Design, where she earned a Bachelor of Fine Arts (BFA) in Graphic Design, graduating summa cum laude in 2011. Additionally, she completed a Graphic Design Certificate program at the Rhode Island School of Design in 2006. Her education provided a strong foundation in design principles and creative thinking, which she applies in her professional roles.
Mentorship and Team Leadership
Amelia Epstein is committed to mentoring emerging creatives, encouraging them to explore unconventional solutions to achieve exceptional results. She frequently leads multi-disciplinary teams within her agency, facilitating collaboration on pitches and large-scale projects. Her leadership style emphasizes innovation and teamwork, aiming to push the boundaries of traditional design.
Notable Client Engagements
Throughout her career, Amelia Epstein has successfully developed and sold significant brand-level ideas to major clients, including Amazon, Coca-Cola, Expedia, Toyota, and Lexus. Her ability to create impactful branding strategies has established her as a valuable asset in the creative industry, particularly in working with household-name brands.