Amy Avellar
About Amy Avellar
Amy Avellar serves as the Director of Shopper Marketing at SmartyPants Vitamins, where she has worked since 2020. With a background in fiscal management and extensive experience in marketing roles, she oversees shopper marketing programs for over 35 retailer accounts nationwide.
Current Role at SmartyPants Vitamins
Amy Avellar serves as the Director of Shopper Marketing at SmartyPants Vitamins, a position she has held since 2020. In this role, she manages shopper marketing programs for over 35 retailer accounts across the nation. Amy leads the creative development process, ensuring that all marketing initiatives align with brand guidelines and communication priorities. Her responsibilities also include cultivating and managing relationships with retailers, sales and brand teams, third-party vendors, and internal cross-functional teams.
Previous Experience at Edge Marketing
Before joining SmartyPants Vitamins, Amy worked at Edge Marketing, an Advantage Solutions Company, as an Account Supervisor from 2018 to 2019. During her time in this role, she focused on managing client accounts and developing marketing strategies. This experience contributed to her expertise in shopper marketing and fiscal management.
Professional Background in Marketing
Amy Avellar has a diverse background in marketing, having held various positions in the industry. She worked as a Senior Manager of Client Partnership at C.A. Fortune for three months in 2020. Prior to that, she gained experience as an Account Executive at IN Marketing from 2016 to 2018 and as an Account Associate at News America Marketing from 2013 to 2015. Additionally, she held roles as an Account Manager at Saint Street and as a Marketing Intern at SwimSpot and the Sacramento River Cats.
Education and Academic Background
Amy earned her Bachelor of Arts in Business Administration, Management and Operations from the University of California, Irvine - The Paul Merage School of Business, completing her studies from 2009 to 2013. Her academic background laid the foundation for her career in marketing and management.
Expertise in Shopper Marketing
Amy Avellar possesses expertise in fiscal management and reporting of shopper marketing budgets. She performs comprehensive post-analysis of marketing programs, providing data-driven findings and recommendations. Her analytical skills support her ability to optimize marketing strategies and enhance program effectiveness.