Ana Gonzalez Laucirica
About Ana Gonzalez Laucirica
Ana Gonzalez Laucirica is a Brand Manager specializing in commercialization at SmartyPants Vitamins, where she has worked since 2021. She holds a Bachelor's Degree in Tourism Management and an MBA in Marketing, and has extensive experience in brand management and consumer insights across various industries.
Work at SmartyPants Vitamins
Ana Gonzalez Laucirica has served as the Brand Manager for Commercialization at SmartyPants Vitamins since 2021. In this role, she is responsible for overseeing brand performance and providing insights and recommendations. Her work involves conducting year-end brand performance reviews, which contribute to strategic decision-making for the company.
Education and Expertise
Ana holds a Bachelor's Degree in Tourism Management from the University of Matanzas, where she studied from 2003 to 2008. She also completed an Exchange Program in International Business at Aalto Executive Education in Helsinki, Finland, in 2014. Additionally, she earned a Master of Business Administration (M.B.A.) with a focus on Marketing, Brand, and International Management from the University of Rochester - Simon Business School, studying from 2012 to 2014.
Background
Ana's professional journey includes diverse roles across various industries. She worked as a Pianist at Four Seasons Hotels and Resorts in Doha, Qatar, from 2007 to 2009. She later transitioned to marketing and brand management, holding positions at companies such as Pharmavite, Nielsen, and The NPD Group. Her experience spans consumer insights, business development, and brand management.
Achievements
During her tenure at Pharmavite, Ana contributed to the brand management of Nature Made and was involved in re-mapping SKUs to new sublines for Lean Cuisine, which improved product categorization and market strategy. She also developed and maintained a custom database for Lean Cuisine and Frozen Foods, ensuring data accuracy and relevance.
Professional Experience
Ana has held various positions that have shaped her expertise in brand management and marketing. Before her current role, she worked as an Associate Brand Manager at Pharmavite, an Associate Client Manager at Nielsen, and a Business Development Marketing Coordinator at Eastern Engineering Group. Her early career included roles as a Sales Associate at Talbots and a Consumer Insights Intern at The NPD Group.