Angelique Lettich
About Angelique Lettich
Angelique Lettich serves as the Director of Omni Channel Digital Marketing at SmartyPants Vitamins, where she focuses on developing marketplace strategies to drive revenue growth. With a background in digital marketing and eCommerce, she has held various roles across notable companies, including Sony Pictures and Costume Kingdom.
Work at SmartyPants Vitamins
Angelique Lettich currently serves as the Director of Omni Channel Digital Marketing at SmartyPants Vitamins, a position she has held since 2021. In this role, she specializes in building omni-channel marketplace strategies that focus on revenue growth and velocity goals. Prior to this position, she worked as the Digital Marketing Manager for Amazon at SmartyPants Vitamins from 2020 to 2021. Her experience at the company spans multiple roles, contributing to her comprehensive understanding of digital marketing within the health and wellness sector.
Previous Experience in Digital Marketing
Before her tenure at SmartyPants Vitamins, Angelique Lettich held various positions that enhanced her expertise in digital marketing. She worked as a Marketplace Consultant at Ingrid & Isabel, LLC in 2019 and as an eCommerce Consultant at Leg Avenue for two months in the same year. Additionally, she served as the eCommerce Operations Manager and later as the Director of eCommerce at Costume Kingdom from 2007 to 2019, where she developed significant skills in managing digital marketing strategies across multiple platforms.
Education and Expertise
Angelique Lettich holds a Master of Business Administration (MBA) in Digital Business from the University of Amsterdam - Amsterdam Business School, which she completed from 2018 to 2019. She also earned a Bachelor of Arts (B.A.) in Film/Video and Photographic Arts with a focus on Business Marketing from California State University, Northridge, from 2007 to 2011. Her educational background supports her expertise in utilizing Amazon Marketing Services (AMS) and Demand Side Platform (DSP) for digital marketing campaigns.
Background in Media and Production
Angelique Lettich has a diverse background that includes experience in media and production. She interned at Sony Pictures Entertainment as an International TV Intern in 2008 and at The Jim Henson Company as a Creature Shop Intern in 2010. Additionally, she participated in a TV Production Fellowship at Hop! Media Group in Tel Aviv, Israel, from 2014 to 2015. These experiences contributed to her understanding of the entertainment industry and its marketing dynamics.
Digital Marketing Strategy Development
Angelique Lettich has developed and managed digital marketing strategies across various platforms, including Amazon, Instacart, Walmart, and Target. Her focus includes both vendor and seller central operations, utilizing tools such as Criteo and Citrus Ads to enhance marketing effectiveness. Her ability to navigate major retail platforms has positioned her as a knowledgeable figure in omni-channel digital marketing.