Cameron Gillmoure
About Cameron Gillmoure
Cameron Gillmoure serves as the National Sales Lead (Country Manager) for SmartyPants Vitamins in Canada, where he has been instrumental in developing retail strategies and managing market presence since 2020. He has held various sales and management roles in the health and wellness industry, including positions at Genuine Health and GreenSpace Brands.
Work at SmartyPants Vitamins
Cameron Gillmoure has served as the National Sales Lead (Country Manager) for SmartyPants Vitamins in Canada since 2020. In this role, he developed a comprehensive Canadian retail strategy aimed at expanding the brand across various channels and regions. He manages a national broker network to enhance the market presence of SmartyPants Vitamins in Canada. Additionally, he is responsible for budgeting, forecasting, and optimizing trade spend efficiencies. Cameron also leads communications with inter-departmental stakeholders in the US to facilitate a collaborative business process.
Previous Experience in Sales Management
Before joining SmartyPants Vitamins, Cameron Gillmoure worked at GreenSpace Brands in multiple roles, including National Sales Manager from 2018 to 2020 and Eastern Regional Sales Manager from 2017 to 2018. He began his tenure at GreenSpace Brands as a GTA Territory Manager from 2015 to 2017. His experience in these positions contributed to his expertise in sales strategy and management within the health and wellness sector.
Education and Expertise
Cameron Gillmoure holds a Bachelor of Science (B.Sc.) in Kinesiology and Exercise Science from Brock University, where he studied from 2007 to 2011. He also studied Strategic Marketing at Ryerson University. His educational background supports his professional roles in sales and marketing within the health and wellness industry.
Early Career and Coaching Experience
Cameron began his career in the health and fitness industry as a Personal Trainer at GoodLife Fitness from 2011 to 2012. He also worked as a Youth Sport Coach at the University of Toronto in 2013. These early experiences provided him with foundational skills in coaching and personal training, which have informed his later roles in sales and marketing.
Professional Development and Skills
Throughout his career, Cameron Gillmoure has developed skills in sales strategy, market analysis, and collaborative planning. His ability to build competitive value with Canadian retailers through fact-based planning has been a significant aspect of his roles. He has also gained experience in managing inter-departmental communications and optimizing trade spend efficiencies.