Jeff Wong
About Jeff Wong
Jeff Wong serves as the Chief Revenue Officer at SmartyPants Vitamins, bringing extensive experience in brand management across various industries. His career includes notable roles at PepsiCo, Unilever, and Country Archer Provisions, highlighting his expertise in both legacy and emerging brands.
Current Role as Chief Revenue Officer
Jeff Wong serves as the Chief Revenue Officer (CRO) at SmartyPants Vitamins, a position he has held since 2023. In this role, he is responsible for driving revenue growth and overseeing the company's sales strategies. His leadership is aimed at enhancing market presence and expanding the brand's reach in the competitive vitamins and supplements sector.
Previous Experience at SmartyPants Vitamins
Before becoming CRO, Jeff Wong worked at SmartyPants Vitamins as the Vice President of Marketing from 2022 to 2023. During his tenure, he focused on developing marketing strategies that aligned with the company's growth objectives, contributing to brand awareness and customer engagement.
Career Background in Marketing and Brand Management
Jeff Wong has extensive experience in marketing and brand management, having held various positions at prominent companies. He worked at PepsiCo as Marketing Director from 2017 to 2019 and at Country Archer Provisions as VP of Marketing from 2019 to 2022. His roles involved managing both legacy and emerging brands across sectors such as beauty, food, and beverage.
Education and Academic Background
Jeff Wong studied at Wilfrid Laurier University, where he earned an Honours Business Administration (BBA) degree from 2000 to 2004. He also attended HKUST Business School in 2003. His academic background provided a foundation for his career in marketing and brand development.
Recognition and Achievements
Jeff Wong was recognized as one of the '40 under 40' in Los Angeles, an acknowledgment of his significant influence and achievements within the business community. This recognition highlights his contributions to the marketing field and his impact on brand growth and development.