Kirsten Rodriguez
About Kirsten Rodriguez
Kirsten Rodriguez serves as the Senior Manager of E Commerce and Digital Marketing at SmartyPants Vitamins, where she has worked since 2018. She has a background in customer engagement strategies, having previously held managerial roles at VCA and bebe stores.
Work at SmartyPants Vitamins
Kirsten Rodriguez serves as the Senior Manager of eCommerce and Digital Marketing at SmartyPants Vitamins. She has held this position since 2018, contributing to the company's digital marketing strategies and eCommerce initiatives. In her role, she developed a personalization quiz aimed at enhancing the customer purchasing journey. Additionally, she built and optimized SMS channels to improve direct communication with customers, further enhancing engagement and conversion rates.
Previous Experience at VCA
Before joining SmartyPants Vitamins, Kirsten Rodriguez worked at VCA as a Referral Manager from 2014 to 2017 in Indio, California. During her tenure, she led acquisition efforts that resulted in doubling the list growth percentage within a two-month period. Her focus on customer engagement included optimizing email flows and cultivation campaigns, which improved overall customer interaction and retention.
Experience at bebe stores
Kirsten Rodriguez also has experience as a Sales Manager at bebe stores, where she worked from 2011 to 2014 in Corona, California. In this role, she implemented a loyalty program designed to foster brand advocacy and enhance customer retention. Her efforts contributed to building a loyal customer base and improving sales performance during her time at the company.
Education and Expertise
Kirsten Rodriguez earned her Bachelor of Science degree in Biology from California Baptist University, where she studied from 2010 to 2014. Her educational background provides her with a strong foundation in analytical thinking and problem-solving, which she applies in her current role in eCommerce and digital marketing. Her expertise includes customer engagement strategies, digital marketing optimization, and loyalty program development.