Vidya Drego
About Vidya Drego
Vidya Drego serves as the VP of Marketing at SmithRx, bringing extensive experience in marketing and product strategy across various technology companies. She specializes in building customer-centric teams and has a strong background in SaaS, CRM, and MarTech industries.
Current Role at SmithRx
Vidya Drego serves as the Vice President of Marketing at SmithRx, a position she has held since 2023. In this role, she focuses on developing marketing strategies that align with the company's objectives and enhance customer engagement. Her expertise in building customer-centric and data-driven teams contributes to the overall growth and success of SmithRx.
Education and Expertise
Vidya Drego holds a Bachelor of Science degree in Symbolic Systems with a concentration in Human-Computer Interaction from Stanford University. She also earned a Master of Science degree in Media Arts & Sciences from the Massachusetts Institute of Technology. Her educational background equips her with a strong foundation in technology and user experience, which informs her marketing strategies.
Professional Background
Vidya Drego has a diverse professional background in marketing and product management. She has held significant roles at several prominent companies, including LinkedIn, HubSpot, and Salesforce. Her experience spans various positions, such as Head of Product Marketing at LinkedIn and VP of Product and Solutions Marketing at HubSpot. This extensive experience has provided her with a deep understanding of the SaaS, CRM, and MarTech industries.
Achievements in Marketing
Throughout her career, Vidya Drego has specialized in building and scaling teams that prioritize customer needs and data-driven decision-making. She has a proven track record of creating new market categories and capturing market share. Her ability to identify unmet market needs and simplify complex technologies has been instrumental in her success in various marketing roles.
Previous Experience
Before her current role at SmithRx, Vidya Drego held several key positions in the marketing field. She worked at Chief as a member from 2021 to 2023, and prior to that, she was the VP of Marketing at AppMesh Inc. from 2015 to 2016. Additionally, she served as Director of Experience Strategy at Salesforce and as a Principal Analyst at Forrester Research, where she focused on customer experience.