Bettina Meurer
About Bettina Meurer
Bettina Meurer serves as the Head of Sales Enablement & Market Analysis at Smiths Detection, a position she has held since 2024. With a career at Smiths Detection spanning over a decade, she has held various roles in marketing and communications, including Marketing Communications Director and Global Aviation Marketing Manager.
Current Role at Smiths Detection
Bettina Meurer serves as the Head of Sales Enablement & Market Analysis at Smiths Detection. She has held this position since 2024, contributing to the company's strategic initiatives in sales and market research. Her role involves enhancing sales processes and analyzing market trends to support business growth.
Previous Positions at Smiths Detection
Bettina Meurer has held multiple positions at Smiths Detection prior to her current role. She was the Marketing Communications Director from 2021 to 2024, the Global Aviation Marketing Manager from 2019 to 2021, and the Senior Marketing Manager from 2018 to 2019. Additionally, she served as the Marketing & Communications Manager EMEA from 2016 to 2018 and as the Event Manager EMEA from 2014 to 2016.
Educational Background
Bettina Meurer studied at CIM | The Chartered Institute of Marketing, where she earned a Diploma in Professional Marketing from 2020 to 2023. She also attended the University of Applied Sciences Bremen, achieving a Diploma in Business Administration with a focus on International Tourism Management from 2001 to 2006.
Experience in Marketing and Communications
Bettina Meurer has extensive experience in marketing and communications, particularly within the aviation sector. Her roles at Smiths Detection have involved managing marketing strategies, communications, and events across the EMEA region, showcasing her expertise in market analysis and sales enablement.