Dana Knox Gower
About Dana Knox Gower
Dana Knox Gower serves as the Director of Communications and Marketing for the Americas at Smiths Detection, a position she has held since 2012. With a background in marketing management and a focus on employee engagement, diversity, and inclusion, she has extensive experience in various sectors including security and aviation.
Current Role at Smiths Detection
Dana Knox Gower serves as the Director of Communications and Marketing for the Americas at Smiths Detection. In this role, she focuses on employee engagement, diversity, and inclusion, positioning herself as an internal communications leader. She has held this position since 2012, contributing to the company's marketing strategies and communications efforts across various sectors.
Previous Experience at Smiths Detection
Prior to her current role, Dana Knox Gower worked at Smiths Detection in several capacities. She was the Director of Marketing Communications from 2008 to 2012 and served as a Marketing Manager from 2006 to 2008. Her tenure at Smiths Detection has spanned over six years, during which she developed extensive expertise in marketing communications.
Experience at Advanstar Communications
Dana Knox Gower began her career at Advanstar Communications, where she held multiple marketing roles. She worked as a Marketing Manager from 1997 to 1999 and later as a Senior Marketing Manager at UBM Advanstar from 2003 to 2006. Her experience at Advanstar Communications provided her with foundational skills in marketing management and strategy development.
Education and Expertise
Dana Knox Gower earned a Bachelor of Arts degree from The University of Connecticut, where she studied from 1992 to 1996. She specializes in lead generation, trade show and event management, and voice-of-customer initiatives. Additionally, she has expertise in building strategies for start-ups with limited budgets and has experience leading teams within matrix organizations globally.
Industry Focus and Markets Served
Dana Knox Gower has experience serving various markets, including security, government, aviation, scientific, licensing/merchandising, and entertainment. Her diverse background allows her to adapt marketing strategies to meet the unique needs of these sectors, enhancing her effectiveness as a communications and marketing leader.