Hanin Saqr
About Hanin Saqr
Hanin Saqr is the Marketing and Communications Manager for APAC ME at Smiths Detection, where she has worked since 2016. With extensive experience in regional marketing roles at Motorola and Nokia, she specializes in account-based marketing and leads digital campaigns to enhance brand visibility.
Work at Smiths Detection
Hanin Saqr has been serving as the Marketing and Communications Manager for the APAC ME region at Smiths Detection since 2016. In this role, she is responsible for leading digital campaigns aimed at enhancing brand visibility and engagement. Saqr also drives thought leadership activities as part of the overall marketing and communications strategy. Her position involves managing and optimizing marketing spend to ensure effective budget utilization. Additionally, she is actively involved in Corporate Social Responsibility (CSR) initiatives within the APAC marketing framework.
Previous Experience in Marketing
Before joining Smiths Detection, Hanin Saqr held significant roles in the marketing sector. She worked as the Regional Marketing Manager for Motorola in the MENA and Pakistan regions from 2000 to 2011, accumulating 11 years of experience. Following this, she served as the Customer Marketing Head for Nokia in the MENA region for one year in 2011-2012. Her extensive background in marketing has equipped her with the skills necessary for her current role.
Education and Expertise
Hanin Saqr holds a Master's degree from Middlesex University, which she completed between 2014 and 2015. She has also pursued executive education at prestigious institutions, including Harvard Business School and Columbia Business School, as well as the University of Michigan's Stephen M. Ross School of Business. Her educational background supports her expertise in account-based marketing, allowing her to tailor strategies for key clients and enhance customer relationships.
Background in Marketing Strategy
Saqr specializes in account-based marketing, focusing on developing tailored strategies for key clients. Her hands-on experience includes managing marketing budgets effectively to optimize spending. She leads various digital campaigns across multiple verticals, aiming to improve brand engagement and visibility. Her strategic approach is complemented by her involvement in thought leadership activities, which contribute to the overall marketing and communications strategy.